Norfolk Island-based KOOSHOO, known for revolutionizing the hair accessories industry with plastic-free alternatives, is partnering with Whole Foods Market to bring their eco-friendly products to a wider audience.

A Disruptive Approach to Hair Accessories

KOOSHOO has been a trailblazer in redefining hair care with its range of plastic-free hair ties, fair trade scrunchies, and organic cotton headbands. Their products address a critical need in the market, providing alternatives to the overlooked issue of plastic waste generated by traditional hair accessories. In the US alone, an estimated 15 million plastic hair ties are discarded annually, equivalent to the weight of a city bus.

Plants Over Plastics

Unlike conventional hair ties laden with plastic, KOOSHOO’s offerings are crafted from sustainable materials like certified organic cotton and natural tree rubber. By making this shift from plastics to plants, KOOSHOO is championing a greener approach to personal care, reducing environmental impact while enhancing product quality and performance.

Ethical Sourcing and Manufacturing

KOOSHOO’s commitment extends beyond materials to ethical sourcing and manufacturing practices. They partner with facilities that prioritize sustainability, using non-toxic dyes, fair trade-certified organic cotton, and fair trade natural tree rubber. This approach ensures better working conditions for employees and supports a more responsible supply chain.

Courtesy of KOOSHOO

Celebrating Small Business Innovation

For KOOSHOO, the partnership with Whole Foods Market represents more than just distribution—it’s a validation of their mission and values. KOOSHOO co-founder and creative director, Rachel, said, “Whole Foods Market’s belief in KOOSHOO and the value our products provide to their customers validate the demand for more responsible hair accessories at a mainstream level. Whole Foods Market is consciously championing a small business like ours because of the disruption for good we’re causing in this industry and that’s a testament to their values. It’s been a tough few years for small businesses so we also see this as a win for all the small businesses that are the true engine for innovation today.”

Consumers nationwide can now access KOOSHOO’s original range of Flat Hair Ties, Round Hair Ties, Scrunchies, and Headbands at Whole Foods Market locations. This launch marks a significant milestone in advancing sustainable choices within the mainstream hair accessories market.

KOOSHOO’s collaboration with Whole Foods Market underscores a growing demand for eco-conscious alternatives and highlights the role of innovative small businesses in shaping a more sustainable future. As consumers increasingly prioritize sustainability, partnerships like these pave the way for a more planet-friendly approach to personal care.

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