We’re highlighting the 22 most buzzworthy vegan beauty brands owned by women of color! These cosmetic companies are breaking boundaries in the makeup industry—and we’re all for it. In this article, we spotlight women empowering a new generation by leading a more inclusive beauty community. So, celebrate Women’s History Month by adding these must-try brands to your get-ready routine!

Upgrade your skin’s protection with KraveBeauty! The vegan skincare line features many beauty must-tries, but their Beet The Sun SPF 40 PA+++ is at the top of our list. Its lightweight texture and hydrating ingredients—like beetroot extract, vitamin E, and hyaluronic acid—make it the perfect base for your makeup routine.

Courtesy of Krave Beauty

Marie and Alice, former Google colleagues, joined forces to create EADEM, a skincare brand championing Smart Melanin Beauty. With a blend of science-backed ingredients and heritage botanicals, EADEM offers tailored care for skin of color, challenging industry norms and advocating for inclusivity. Try their newest launch, the Cashmere Peel Gentle Exfoliating AHA Toner!


Courtesy of EADEM

If you’re a sustainable beauty enthusiast, The Glowcery Shop will be your new favorite! All products are handmade by founder Roshanne Dorsett to preserve the freshness of ingredients while keeping energy emissions down. Their products boast nutrient-dense superfoods like avocado, broccoli, and prickly pear seed oil.

The Glowcery Shop products with pomegranate and watermelon

Courtesy of The Glowcery Shop

Are you looking to adopt a low-waste beauty routine? Then, Axiology is here to help! With a focus on reducing waste in the beauty industry, founder Ericka Rodriguez created the brand’s plastic-free, zero-waste lipstick. Each item is formulated with only ten ingredients, leaving a smooth buttery finish with every application.

Box of Axiology 3-in-1 beauty crayons

Courtesy of Axiology

Featured on Shark Tank, Nopalera crafts various solid moisturizers, serums, and soaps for the most sensitive skin types. Known for its anti-inflammatory properties, cactus is infused in all products to detox and gently exfoliate the skin without compromising moisture. If your skin is on the dryer side, this eco-friendly skincare brand is for you!

Nopalera beauty products

Courtesy of Nopalera

Ami Cole redefines clean beauty with their buzzworthy makeup products! A standout product is their Skin-Enhancing Tint—an award-winning complexion product geared toward melanin-rich skin. This must-try comes in six shades and delivers a satin and hydrating finish.

Ami Cole

Courtesy of Ami Cole

With ocean health as its leading value, Wyld Skincare said goodbye to plastic packaging! Founder Joy Yap centers wellness and sustainability in all products by ethically sourcing ingredients when formulating.

Wyld Skincare in a box with confetti

Courtesy of Wyld Skincare

Looking for a versatile product to take with you on the go? Daybird is here to help! Their Tinted Skincare is the ultimate one-and-done beauty must-have. It multi-tasks as a hydrating serum, foundation, sunscreen, and moisturizer!

Daybird tinted skincare on clear shelf

Courtesy of Daybird

Make room in your medicine cabinet for this Korean beauty line! Dear, Klairs stocks the utmost nourishing skin products like their Supple Preparation Facial Toner, Gentle Black Fresh Cleansing Oil, and Midnight Blue Calming Sheet Mask.

Hand reaching for Dear, Klaus products with plant in vase in background

Courtesy of Dear, Klairs

Cheekbone Beauty unapologetically reclaims beauty standards, and we’re all for it! Founder Jenn Harper stays in touch with her Anishinaabe roots and celebrates Indigenous beauty year-round. Shop their bestselling Fearless Eyeshadow Pencil! This makeup staple comes in six vibrant shades and is made with coconut oil to distribute evenly across the eyelid.

Cheekbone Beauty

Courtesy of Cheekbone Beauty

Wonder Curl carries an eye-catching selection of vegan hair staples! Their products are made to retain moisture and control frizz in curly and coily textures. Bestselling Sealing Hair Butter is a thick emollient-rich cream that locks in moisture without leaving a greasy residue.

Wonder Curl

Courtesy of Wonder Curl

Recharge your skin with Mei Apothecary! Founder Stephanie Zheng offers an antioxidant-filled, nourishing oil that protects against blue light and environmental stressors. Don’t forget your lymphatic drainage—their Jade Gua Sha is the ultimate sculpting tool for your night routine.

Mei Apothecary

Courtesy of Mei Apothecary

Founder Priyanka Ganjoo creates a fun and inclusive beauty community with her brand Kulfi! The vegan makeup brand is named after a colorful South Asian ice cream and is visually translated throughout all their products. Shop their newest launch—Mehndi Moment Blush! This cheeky must-try comes in five rosy-hued colors tailored to fit all skin tones.

Kulfi Beauty

Courtesy of Kulfi Beauty

Pholk Beauty is a hotspot for all things clean beauty! The Black-owned skincare line caters to various skin concerns. A great starter is the Deep Clean and Slay Daily Ritual Set. This bundle includes Daily Detox Face Wash, Aloe Lemon Balm Face Mist, and Featherlight Cucumber SkinNectar.

Pholk Beauty

Courtesy of Pholk Beauty

Sisters and co-founders Shaz Rajashekar and Kiku Chaudhuri craft haircare products inspired by Indian Ayurvedic beauty traditions. Some key Ayurvedic herbs are turmeric root oil, neem oil, and kokum butter. These powerhouse ingredients will strengthen your hair, stimulate growth, and refresh your scalp.

Chaz & Kiks hair product covered in bubbles in bathroom

Courtesy of Shaz & Kiks

Does your skincare routine need an opulent touch? Founder Lesley Thornton delivers just that with her high-performing skincare line Klur. With skin health and wellness in mind, the vegan brand offers a host of luxurious skin staples. These must-try products include the Immersion Skin Concentrate and Stellar Restoration Corrective Complex.

hand holding Klur cream

Courtesy of Klur

This Cuban-owned beauty brand carries sultry beauty products for all skin tones. Alamar Cosmetics will give you a gorgeous sun-kissed look, from luminous blush and bronzer duos to creamy earthy lip liners.

Alamar Cosmetics

Courtesy of Alamar Cosmetics

Do you need a skin routine to fit into your busy schedule? Then, KAIKE is for you! By offering multifunctional products, this Black-owned beauty line ensures your skincare routine is effective while saving time. To start, shop their Self-Care Set. This all-in-one bundle features a sugar scrub, body butter, makeup cleanser, and more!


Courtesy of KAIKE

Founders Joanna Rosario and Leslie Valdivia embrace their Latine roots in this must-try cosmetic brand! Vive Cosmetics creates fully vegan glosses, matte lipsticks, and nourishing lip masks. And don’t forget your lip care! Shop their Dulce de Guava Lip Care Duo. This fruit-flavored kit comes with a guava-infused lip mask and scrub.

Vive Cosmetics lip products and swatches

Courtesy of Vive Cosmetics

Co-owned by Blair Imani Ali, Fempower Beauty breaks social norms with their gender-fluid approach to makeup. The vegan cosmetic brand carries vibrant lippies for all skin tones. Made with softening ingredients like shea butter, vitamin E, and meadowfoam seed oil, your lips will feel silky smooth!

Fempower Beauty duo sticks with disco balls

Courtesy of Fempower Beauty

Terra Beauty stocks plenty of self-care must-tries—we can’t choose just one! Wind down with their Relax Lavender + Eucalyptus Salt Bath Soak, or treat yourself to an aromatic floral shower with the Naked Rose Facial Cleaner Bar infused with Rosehip & Brazilian Rose Clay.

Hand holding Terra Beauty Bars

Courtesy of Terra Beauty Bars

M2U NYC features top-notch, affordable makeup products without compromising quality! With a fun approach to beauty, this AAPI-Owned beauty line has everything you need to achieve an everyday look. Shop their newest launch, their liquid eyeliner! Designed with a felt tip and waterproof formula, this will be a beauty bag staple in no time.


Courtesy of M2U NYC

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