Empowering women are reshaping beauty norms with inclusive, sustainable, and cruelty-free products. From innovative skincare formulations to vibrant makeup hues, these women-owned vegan beauty brands are at the forefront of change, embracing diversity and authenticity while prioritizing ethical practices and environmental consciousness.

Rebecca Zhou’s journey from finance to beauty entrepreneurship led to the birth of Soft Services. Her past experience as Head of Digital Product at Glossier and Co-Founder of OFFHOURS shines through in her innovative products. The brand’s expansion, including a recent launch at Sephora, signifies its viral success and commitment to quality.

Courtesy of Soft Services

Shelby Wild’s upbringing on the Gulf of Mississippi sparked her love for natural ingredients and outdoor adventures. California Naturals reflects her dedication to accessible beauty, offering clean, hand-crafted products inspired by the Golden State’s landscapes.

California Naturals

Courtesy of California Naturals

Amy Liu’s struggle with eczema propelled her to create Tower 28, a clean beauty brand inclusive of all skin types and tones. With a background in beauty executive roles, Liu prioritizes accessibility, efficacy, and inclusivity in her products, making them free of known skin irritants and suitable for sensitive skin.

Tower 28

Courtesy of Tower 28

Marie Kouadio Amouzame and Alice Lin Glover’s diverse backgrounds and friendship led to the creation of EADEM, a skincare brand dedicated to addressing the unique needs of skin of color. With a focus on science-backed ingredients and heritage botanicals, EADEM challenges beauty standards and advocates for inclusive skincare solutions.


Courtesy of EADEM

Axiology stands out with its commitment to high-quality ingredients and sustainable practices. Axiology offers a range of vibrant lip colors that are 100% plastic-free, vegan, and natural. Use promo code VEGOUT for 20% off!

Axiology Beauty

Courtesy of Axiology Beauty

The Lip Bar is a trailblazer in inclusive beauty, offering makeup products designed for all skin tones and types. Founded by Melissa Butler, The Lip Bar challenges traditional beauty norms and celebrates diversity with its bold and empowering cosmetics. Use promo code VEGOUT for a special discount!

Courtesy of The Lip Bar

Cheekbone Beauty is on a mission to create an inclusive space in the beauty industry. Founded by Jenn Harper, the brand combines Indigenous culture with sustainable beauty practices, offering a range of cruelty-free and vegan cosmetics that give back to the community.

Cheekbone Beauty

Courtesy of Cheekbone Beauty

At Daybird, simplicity meets self-acceptance in skincare. Join founders Whitney McElwain and Veena Krishnan as they redefine beauty standards, embracing natural beauty, and saying goodbye to unnecessary stress in routine.


Courtesy of Daybird

Founded by Britta Chatterjee, Lindsay Holden, and Shannon Kearney, Odele offers a range of clean and affordable haircare products suitable for all hair types, making it easy for everyone to achieve healthy and beautiful hair. Be sure to try their new Cream Pomade and Scalp + Body Scrub!


Courtesy of Odele

Versed is dedicated to providing clean skincare solutions at an affordable price point. Founded by Katherine Power, the brand offers a wide range of vegan and cruelty-free skincare products formulated with effective and natural ingredients to promote healthy and radiant skin. Check out their newly launched Press Restart Advanced Retinol Body Butter!


Courtesy of Versed

OSEA harnesses the power of the ocean to create luxurious skincare products that promote wellness and vitality. Founded by Jenefer Palmer, and now run by her daughter Melissa, the brand offers a range of vegan and cruelty-free skincare products infused with organic seaweed and marine botanicals for a truly transformative skincare experience.


Courtesy of OSEA

Pacifica celebrates beauty inspired by nature, offering a wide range of vegan and cruelty-free cosmetics and skincare products. Founded by Brook Harvey-Taylor, the brand combines natural ingredients with innovative formulations to create products that are both effective and clean.


Courtesy of Pacifica

Activist Skincare is committed to creating clean beauty products with a purpose. Founded by Allison Callaway, the brand offers skincare solutions that are effective, ethical, and sustainable, empowering consumers to make positive choices for their skin and the planet.

Activist Skincare

Courtesy of Activist Skincare

Desavery believes in the power of holistic beauty to nourish the mind, body, and soul. Founded by former journalist Andrea Dinnick, the brand offers luxurious skincare products infused with natural ingredients to promote self-care and well-being.


Courtesy of Desavery


Ere Perez, the creative genius behind her eponymous brand, seamlessly blends her Mexican heritage with Australia’s natural resources. With a passion for home remedies and beauty rituals, Perez crafts sustainable cosmetics that celebrate authenticity and natural beauty.

Ere Perez

Courtesy of Ere Perez

At VegOut, we curate the best of the best vegan products, so you don’t have to. Our picks are all selected by our amazing team of writers and editorial staff. We may earn commission if you purchase one of these great products by clicking the links above.

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